Today Samsung released the Galaxy Note 8’s official teaser and its focus was all about one thing: Size. And Samsung isn’t being subtle about this.
Galaxy Note 8 based on multiple leaks
The name of Samsung’s Galaxy Note 8 teaser video is ‘Do bigger things’ and it shows a stylus crossing out negatives like ‘impossible’ and ‘can’t’ to replace them with positives like ‘possible’ and ‘can’. And yet the exception is again the highlight: ‘big’ (not necessarily a negative) is crossed out and replaced with ‘bigger’ (not necessarily a positive – contextually).
Yes, the Galaxy Note 8 is going to be massive and Samsung is determined to use its mighty marketing budget to convince you this is a very good thing indeed.
Galaxy Note 8 marketing is focused on its size
Of course the obvious counterpoint to this is it seems the Galaxy Note 8 won’t be quite so big as Samsung wants you to believe. After all, while its 6.4-inch display may be the largest Samsung has ever shipped on a premium smartphone (the Galaxy Mega is not premium), it seems on paper to be only slightly bigger than the 6.3-inch display on the Galaxy S8 Plus.
But that won’t be the case.
Despite their similar display sizes, the Galaxy Note 8 will notably larger than the Galaxy S8 Plus because of one key thing highlighted in the teaser trailer: its stylus. Accommodating the stylus means the Galaxy Note 8 will be taller, wider and more angular (the stylus is held in the bottom left corner and symmetry rules), which can be seen in this render from my regular design partner Benjamin Geskin:
Galaxy S8 (left) Vs Galaxy S8 Plus (middle) Vs Galaxy Note 8 (right) proportional comparison
Geskin was able to extrapolate this scale because Samsung is repeating the same silhouette marketing it used for the Galaxy S8 and Galaxy S8 Plus. Both silhouettes turned out to be proportionally accurate to the final devices, so applying the same scale to the Galaxy Note 8 invite gives us these three side-by-side images.
Of course for many smartphone fans, and fans of the Galaxy Note range in particular, bigger is indeed better. The Galaxy Note has long been a trend setter and arguably popularised the so-called ‘phablet’ craze which Apple finally accepted by introducing the iPhone Plus range.